Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 50, issue 6, 2022

The future of digital technologies in marketing: A conceptual framework and an overview pp. 1125-1134

Kirk Plangger, Dhruv Grewal, Ko Ruyter and Catherine Tucker

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products pp. 1135-1152

Lidan Xu and Ravi Mehta

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features pp. 1153-1175

Ertugrul Uysal, Sascha Alavi and Valéry Bezençon

Artificial intelligence focus and firm performance pp. 1176-1197

Sagarika Mishra, Michael T. Ewing and Holly B. Cooper

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience pp. 1198-1218

Yuping Liu-Thompkins, Shintaro Okazaki and Hairong Li

Hey, Alexa! What attributes of Skills affect firm value? pp. 1219-1235

Navid Bahmani, Amit Bhatnagar and Dinesh Gauri

Search modality effects: merely changing product search modality alters purchase intentions pp. 1236-1256

Dan King, Sumitra Auschaitrakul and Chia-Wei Joy Lin

How consumer digital signals are reshaping the customer journey pp. 1257-1276

David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni and Felipe Thomaz

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations pp. 1277-1298

Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha and Rajendra Srivastava

Digital technologies: tensions in privacy and data pp. 1299-1323

Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven and Robert W. Palmatier

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing pp. 1324-1350

Venkatesh Shankar and Sohil Parsana

Volume 50, issue 5, 2022

Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships pp. 889-914

Sebastian Forkmann, Jonathan Webb, Stephan C. Henneberg and Lisa K. Scheer

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges pp. 915-940

Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong and Son K. Lam

Corporate lobbying and product recalls: an investigation in the U.S. medical device industry pp. 941-960

Verdiana Giannetti and Raji Srinivasan

A model of online shopping cart abandonment: evidence from e-tail clickstream data pp. 961-980

Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson and Heping He

Information search behavior at the post-purchase stage of the customer journey pp. 981-1010

Cristiane Pizzutti, Renata Gonçalves and Maura Ferreira

Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities pp. 1011-1031

Saurabh Mishra, Sachin B. Modi and Michael A. Wiles

Possessive brand names in brand preferences and choice: the role of inferred control pp. 1032-1051

Mansur Khamitov and Marina Puzakova

Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships pp. 1052-1070

Jeremy S. Wolter, Dora E. Bock, Christopher D. Hopkins and Michael Giebelhausen

Brand-generated social media content and its differential impact on loyalty program members pp. 1071-1090

Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo and José Franco

The effect of incentive structure on referral: the determining role of self-construal pp. 1091-1110

Lili Wang and Zoey Chen

Consumer preference for pay-per-use service tariffs: the roles of mental accounting pp. 1111-1124

Sejeong Yun and Kwanho Suk

Volume 50, issue 4, 2022

Brand actions and financial consequences: a review of key findings and directions for future research pp. 639-664

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller and Donald Lehmann

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research pp. 665-665

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller and Donald Lehmann

The value relevance of digital marketing capabilities to firm performance pp. 666-688

Christian Homburg and Dominik M. Wielgos

Customer-oriented salespeople’s value creation and claiming in price negotiations pp. 689-712

Roland Kassemeier, Sascha Alavi, Johannes Habel and Christian Schmitz

Collect them all! Increasing product category cross-selling using the incompleteness effect pp. 713-741

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg and Andreas Herrmann

Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect pp. 742-742

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg and Andreas Herrmann

Augmented reality-delivered product information at the point of sale: when information controllability backfires pp. 743-776

Stefan Hoffmann, Tom Joerß, Robert Mai and Payam Akbar

CEO narcissism, brand acquisition and disposal, and stock returns pp. 777-799

Zixia Cao and Kehan Xu

Digital selling: organizational and managerial influences for frontline readiness and effectiveness pp. 800-821

Ryan Mullins and Raj Agnihotri

How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses pp. 822-840

Huachao Gao and Yinlong Zhang

How does ambivalence affect young consumers’ response to risky products? pp. 841-863

Anne Hamby and Cristel Russell

Critics’ conformity to consumers in movie evaluation pp. 864-887

Jun Pang, Angela Xia Liu and Peter N. Golder

Volume 50, issue 3, 2022

A brand (new) experience: art, aesthetics, and sensory effects pp. 425-428

Henrik Hagtvedt

Consumer resource integration and service innovation in social commerce: the role of social media influencers pp. 429-459

Yao Wu, Satish Nambisan, Jinghua Xiao and Kang Xie

Marketing experience of CEOs and corporate social performance pp. 460-481

Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov and Michael A. Wiles

Did clickbait crack the code on virality? pp. 482-502

Prithwiraj Mukherjee, Souvik Dutta and Arnaud De Bruyn

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation pp. 503-520

Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill and Joshua Nunziato

The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand pp. 521-537

Xiaomeng Fan, Fengyan Cindy Cai and Galen V. Bodenhausen

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective pp. 538-562

Mehdi Nezami, Kapil R. Tuli and Shantanu Dutta

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways pp. 563-585

Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe and Kenneth Evans

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance pp. 586-614

Valerie Good, Douglas E. Hughes, Ahmet H. Kirca and Sean McGrath

Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective pp. 615-638

Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg and Thomas L. Baker

Volume 50, issue 2, 2022

Marketing research on Mobile apps: past, present and future pp. 195-225

Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja and Paul Harrigan

Online influencer marketing pp. 226-251

Fine F. Leung, Flora F. Gu and Robert W. Palmatier

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures pp. 252-271

Malika Malika, Durairaj Maheswaran and Shailendra Pratap Jain

More than money: establishing the importance of a sense of purpose for salespeople pp. 272-295

Valerie Good, Douglas E. Hughes and Hao Wang

Consumer authenticity seeking: conceptualization, measurement, and contingent effects pp. 296-323

Fabian Bartsch, Katharina Zeugner-Roth and Constantine S. Katsikeas

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use pp. 324-337

Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani and Lan Anh N. Ton

What brand do I use for my new product? The impact of new product branding decisions on firm value pp. 338-365

Larisa Kovalenko, Alina Sorescu and Mark B. Houston

Salient knowledge that others are also evaluating reduces judgment extremity pp. 366-387

Claire I. Tsai, Min Zhao and Dilip Soman

Customer-focused voice and rule-breaking in the frontlines pp. 388-409

Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah and Tom J. Brown

The Effect of Air Pollution on Food Preferences pp. 410-423

Jingwen Liu, Peng Zou and Yu Ma

Volume 50, issue 1, 2022

To boldly go… pp. 1-3

John Hulland and Mark B. Houston

How could anyone forget Harold W. Berkman? pp. 4-7

Barry J. Babin and Nina Krey

Guest Editorial: Responsible Research in Marketing pp. 8-12

Michael Haenlein, Mary Jo Bitner, Ajay K. Kohli, Katherine N. Lemon and David J. Reibstein

Reimagining marketing strategy: driving the debate on grand challenges pp. 13-21

Ko Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott and Darren W. Dahl

The future of buyer–seller interactions: a conceptual framework and research agenda pp. 22-45

Michael Ahearne, Yashar Atefi, Son K. Lam and Mohsen Pourmasoudi

Revisiting Gaussian copulas to handle endogenous regressors pp. 46-66

Jan-Michael Becker, Dorian Proksch and Christian M. Ringle

The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation pp. 67-84

Sven Baehre, Michele O’Dwyer, Lisa O’Malley and Nick Lee

Designing satisfying service encounters: website versus store touchpoints pp. 85-107

Ruth Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell

Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols pp. 108-130

Stijn Maesen, Lien Lamey, Anne ter Braak and Léon Jansen

Contained: why it’s better to display some products without a package pp. 131-146

Courtney Szocs, Sara Williamson and Adam Mills

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis pp. 147-173

Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk and Ekaterina Napolova

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity pp. 174-194

Alexander Mafael, Sascha Raithel and Stefan J. Hock