Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 47, issue 6, 2019

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments pp. 977-985

Shrihari Sridhar and Eric Fang

Seeking the support of the silent majority: are lurking users valuable to UGC platforms? pp. 986-1004

Xingyu Chen, Xing Li, Dai Yao and Zhimin Zhou

What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms pp. 1005-1026

Qingliang Wang, Fred Miao, Giri Kumar Tayi and En Xie

Getting more likes: the impact of narrative person and brand image on customer–brand interactions pp. 1027-1045

Yaping Chang, You Li, Jun Yan and V. Kumar

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions pp. 1046-1063

Diandian Xiang, Leinan Zhang, Qiuyan Tao, Yonggui Wang and Shuang Ma

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies pp. 1064-1084

Maggie Chuoyan Dong, Fue Zeng and Chenting Su

In pursuit of an effective B2B digital marketing strategy in an emerging market pp. 1085-1108

Valter Afonso Vieira, Marcos Inácio Severo Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa Silva and S. Arunachalam

The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation pp. 1109-1130

Haizhong Wang, Hong Yuan, Xiaolin Li and Huaxi Li

Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation pp. 1131-1131

Haizhong Wang, Hong Yuan, Xiaolin Li and Huaxi Li

How nutrition information influences online food sales pp. 1132-1150

Peng Zou and Jingwen Liu

Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales pp. 1151-1165

Feng Wang, Li Zuo, Zhi Yang and Yueyan Wu

Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance pp. 1166-1183

Li Zuo, Gregory J. Fisher and Zhi Yang

Volume 47, issue 5, 2019

Improving customer profit predictions with customer mindset metrics through multiple overimputation pp. 771-794

Rajkumar Venkatesan, Alexander Bleier, Werner Reinartz and Nalini Ravishanker

How intrafirm intermediary salespeople connect sales to marketing and product development pp. 795-814

Gabriel R. Gonzalez and Danny P. Claro

Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions pp. 815-836

Jeremy S. Wolter, Dora Bock, Jeremy Mackey, Pei Xu and Jeffery S. Smith

When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers pp. 837-857

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer and Son K. Lam

When pushing back is good: the effectiveness of brand responses to social media complaints pp. 858-878

Marius Johnen and Oliver Schnittka

Consumer response to design variations in pay-what-you-want pricing pp. 879-898

Ranjit M. Christopher and Fernando S. Machado

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars pp. 899-918

Parker J. Woodroof, George D. Deitz, Katharine M. Howie and Robert D. Evans

Effects of dominance transitions on advice adherence in professional service conversations pp. 919-938

Helen Si Wang and Chi Kin (Bennett) Yim

Short- and long-term market returns of international codevelopment alliances of new products pp. 939-959

Nukhet Harmancioglu, David A. Griffith and Tuba Yılmaz

A multi-facet item response theory approach to improve customer satisfaction using online product ratings pp. 960-976

Ling Peng, Geng Cui, Yuho Chung and Chunyu Li

Volume 47, issue 4, 2019

Introducing a new JAMS co-editor pp. 569-569

John Hulland

Four facets of rigor pp. 570-573

Mark B. Houston

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans pp. 574-594

Michael R. Sciandra, J. Jeffrey Inman and Andrew T. Stephen

Exploring the link between payment schemes and customer fraud: a mental accounting perspective pp. 595-616

Ina Garnefeld, Andreas Eggert, Markus Husemann-Kopetzky and Eva Böhm

Capabilities for market-shaping: triggering and facilitating increased value creation pp. 617-639

Suvi Nenonen, Kaj Storbacka and Charlotta Windahl

The effects of loyalty program introduction and design on short- and long-term sales and gross profits pp. 640-658

Malika Chaudhuri, Clay M. Voorhees and Jonathan M. Beck

Salesperson ambidexterity in customer engagement: do customer base characteristics matter? pp. 659-680

Son K. Lam, Thomas E. DeCarlo and Ashish Sharma

Enhancing innovation commercialization through supervisor–sales rep fit pp. 681-701

Sebastian Hohenberg and Christian Homburg

Promotions as competitive reactions to recalls and their consequences pp. 702-722

Chen Zhou, Shrihari Sridhar, Rafael Becerril-Arreola, Tony Haitao Cui and Yan Dong

Dynamic customer interdependence pp. 723-746

Zhaoyong Zhang

Driving growth of Mwallets in emerging markets: a retailer’s perspective pp. 747-769

V. Kumar, Nandini Nim and Amalesh Sharma

Correction to: Driving growth of Mwallets in emerging markets: a retailer’s perspective pp. 770-770

V. Kumar, Nandini Nim and Amalesh Sharma

Volume 47, issue 3, 2019

Online relationship marketing pp. 369-393

Lena Steinhoff, Denni Arli, Scott Weaven and Irina V. Kozlenkova

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle pp. 394-416

Richard Gretz, Ashwin Malshe, Carlos Bauer and Suman Basuroy

Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees pp. 417-437

Sujay Dutta, Abhijit Guha, Abhijit Biswas and Dhruv Grewal

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services pp. 438-459

David B. Dose, Gianfranco Walsh, Sharon E. Beatty and Ralf Elsner

Herding in the consumption and purchase of digital goods and moderators of the herding bias pp. 460-478

Amy Wenxuan Ding and Shibo Li

Endogeneity and marketing strategy research: an overview pp. 479-498

Oliver J. Rutz and George F. Watson

Value creation in consumption journeys: recursive reflexivity and practice continuity pp. 499-515

Melissa Archpru Akaka and Hope Jensen Schau

Consumer valorization strategies in traumatic extraordinary experiences pp. 516-531

Lez Trujillo Torres and Benét DeBerry-Spence

The effects of scarcity on consumer decision journeys pp. 532-550

Rebecca Hamilton, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’Guinn, Paul Piff, Caroline Roux, Anuj Shah and Meng Zhu

Effective customer journey design: consumers’ conception, measurement, and consequences pp. 551-568

Christina Kuehnl, Danijel Jozic and Christian Homburg

Volume 47, issue 2, 2019

Consumer journeys: developing consumer-based strategy pp. 187-191

Rebecca Hamilton and Linda L. Price

Chronic illness medication compliance: a liminal and contextual consumer journey pp. 192-215

Cheryl Nakata, Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford and Yazhen Xiao

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects pp. 216-237

Thomas P. Novak and Donna L. Hoffman

The consumer production journey: marketing to consumers as co-producers in the sharing economy pp. 238-254

Benedict Dellaert

The marketing of love: how attachment styles affect romantic consumption journeys pp. 255-273

Martin Mende, Maura L. Scott, Aaron M. Garvey and Lisa E. Bolton

Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America pp. 274-290

Anna J. Vredeveld and Robin A. Coulter

Focusing on others before you shop: exposure to Facebook promotes conventional product configurations pp. 291-307

Christian Hildebrand and Tobias Schlager

Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey pp. 308-327

Anne-Madeleine Kranzbühler, Mirella H. P. Kleijnen and Peeter W. J. Verlegh

Consideration of ethical attributes along the consumer decision-making journey pp. 328-348

Christina Schamp, Mark Heitmann and Robin Katzenstein

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis pp. 349-367

Sara Hanson, Lan Jiang and Darren Dahl

Volume 47, issue 1, 2019

In through the out door pp. 1-3

John Hulland

Research in marketing strategy pp. 4-29

Neil A. Morgan, Kimberly A. Whitler, Hui Feng and Simos Chari

Theoretical underpinnings of research in strategic marketing: a commentary pp. 30-36

Rajan Varadarajan

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales pp. 37-55

Dipayan Biswas, Kaisa Lund and Courtney Szocs

Effects of channel members’ customer-centric structures on supplier performance pp. 56-75

Andrew T. Crecelius, Justin M. Lawrence, Ju-Yeon Lee, Son K. Lam and Lisa K. Scheer

Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers pp. 76-96

Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies and Judith Anne Garretson Folse

Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay pp. 97-117

Charan K. Bagga, Neil Bendle and June Cotte

Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed? pp. 118-137

Bryan Hochstein, Willy Bolander, Ronald Goldsmith and Christopher R. Plouffe

Customer engagement in service pp. 138-160

V. Kumar, Bharath Rajan, Shaphali Gupta and Ilaria Dalla Pozza

S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM pp. 161-185

Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen

Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM pp. 186-186

Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen