Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 44, issue 6, 2016

Improving publishing success at JAMS: contribution and positioning pp. 655-659

Robert W. Palmatier

Eco-friendly product development strategy: antecedents, outcomes, and contingent effects pp. 660-684

Constantine S. Katsikeas, Constantinos N. Leonidou and Athina Zeriti

Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas pp. 685-706

Paul W. Fombelle, Sterling A. Bone and Katherine N. Lemon

Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work? pp. 707-725

Erin Adamson Gillespie, Stephanie M. Noble and Son K. Lam

Service employee burnout and engagement: the moderating role of power distance orientation pp. 726-745

Seigyoung Auh, Bulent Menguc, Stavroula Spyropoulou and Fatima Wang

Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions pp. 746-769

Echo Wen Wan, Kimmy Wa Chan and Rocky Peng Chen

Divided attitudinal loyalty and customer value: role of dealers in an indirect channel pp. 770-790

Sridhar N. Ramaswami and S. Arunachalam

Time will tell: managing post-purchase changes in brand attitude pp. 791-805

Yi He, Qimei Chen and Dana L. Alden

An offer you can’t refuse: consumer perceptions of sales pressure pp. 806-821

James J. Zboja, Ronald A. Clark and Diana L. Haytko

Erratum to: An offer you can’t refuse: consumer perceptions of sales pressure pp. 822-823

James J. Zboja, Ronald A. Clark and Diana L. Haytko

Volume 44, issue 5, 2016

Is “strategy” a dirty word? pp. 557-561

Mark B. Houston

Celebrating marketing’s dirty word pp. 562-564

Christine Moorman

Rigor versus method imperialism pp. 565-567

Leigh McAlister

Procrastinators’ online experience and purchase behavior pp. 568-585

Shabnam H. A. Zanjani, George R. Milne and Elizabeth G. Miller

A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies? pp. 586-607

Martin Heinberg, H. Erkan Ozkaya and Markus Taube

When will price increases associated with company donations to charity be perceived as fair? pp. 608-626

Nicole Koschate-Fischer, Isabel V. Huber (née Stefan) and Wayne D. Hoyer

Disfluent vs. fluent price offers: paradoxical role of processing disfluency pp. 627-638

Scott Motyka, Rajneesh Suri, Dhruv Grewal and Chiranjeev Kohli

Living brands: consumer responses to animated brand logos pp. 639-653

S. Adam Brasel and Henrik Hagtvedt

Volume 44, issue 4, 2016

Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework pp. 415-439

Thomas E. DeCarlo and Son K. Lam

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity pp. 440-453

Shuba Srinivasan, Oliver J. Rutz and Koen Pauwels

Explaining the differing effects of corporate reputation across nations: a multilevel analysis pp. 454-473

Bernhard Swoboda, Cathrin Puchert and Dirk Morschett

Life could be so easy: the convenience effect of round price endings pp. 474-494

Jan Wieseke, Anika Kolberg and Laura Marie Schons

Erratum to: Life could be so easy: the convenience effect of round price endings pp. 495-496

Jan Wieseke, Anika Kolberg and Laura Marie Schons

Making SENS: exploring the antecedents and impact of store environmental stewardship climate pp. 497-515

Niek Hensen, Debbie I. Keeling, Ko Ruyter, Martin Wetzels and Ad Jong

Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance pp. 516-538

Anna S. Cui and Fang Wu

Strategic marketing ambidexterity: antecedents and financial consequences pp. 539-554

Brett W. Josephson, Jean L. Johnson and Babu John Mariadoss

RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance pp. 555-555

C. Fred Miao, Douglas E. Hughes, Keith A. Richards and Frank Q. Fu

Erratum to: RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance pp. 556-556

C. Fred Miao, Douglas E. Hughes, Keith A. Richards and Frank Q. Fu

Volume 44, issue 3, 2016

Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy pp. 281-285

Rebecca Hamilton

The argument for consumer-based strategy papers pp. 286-287

Darren W. Dahl

In support of consumer-based strategy research pp. 288-289

John Deighton

Value co-creation: concept and measurement pp. 290-315

Kumar Rakesh Ranjan and Stuart Read

Chicken or egg? Sequential complementarity among salesforce control mechanisms pp. 316-333

Stephen K. Kim and Amrit Tiwana

The effects of creativity on advertising wear-in and wear-out pp. 334-349

Jiemiao Chen, Xiaojing Yang and Robert E. Smith

Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance pp. 350-375

María Leticia Santos-Vijande, José Ángel López-Sánchez and John Rudd

Linking cause assessment, corporate philanthropy, and corporate reputation pp. 376-396

Ilona Szőcs, Bodo B. Schlegelmilch, Thomas Rusch and Hamed M. Shamma

Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes pp. 397-413

Jeremy S. Wolter and J. Joseph Cronin

Volume 44, issue 2, 2016

Investigations of sales representatives’ valuation of options pp. 135-150

Leff Bonney, Christopher R. Plouffe and Michael Brady

Do customized service packages impede value capture in industrial markets? pp. 151-165

Michael Steiner, Andreas Eggert, Wolfgang Ulaga and Klaus Backhaus

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities pp. 166-184

Gaia Rubera, Deepa Chandrasekaran and Andrea Ordanini

Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach pp. 185-205

Jeff S. Johnson and Ravipreet S. Sohi

Does relationship marketing matter in online retailing? A meta-analytic approach pp. 206-217

Varsha Verma, Dheeraj Sharma and Jagdish Sheth

Customer win-back: the role of attributions and perceptions in customers’ willingness to return pp. 218-240

Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns and Manfred Krafft

Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding pp. 241-260

Cong Feng, Scott Fay and K. Sivakumar

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns pp. 261-280

Liwu Hsu, Susan Fournier and Shuba Srinivasan

Volume 44, issue 1, 2016

Editorial: the past, present, and future of JAMS pp. 1-4

Robert W. Palmatier

Institutions and axioms: an extension and update of service-dominant logic pp. 5-23

Stephen L. Vargo and Robert F. Lusch

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing pp. 24-45

V. Kumar, Ashutosh Dixit, Rajshekar (Raj) G. Javalgi and Mayukh Dass

The formation, evolution and replacement of price–quality relationships pp. 46-65

Koen Pauwels and Richard D’Aveni

Adaptive personalization using social networks pp. 66-87

Tuck Siong Chung, Michel Wedel and Roland T. Rust

Understanding loyalty program effectiveness: managing target and bystander effects pp. 88-107

Lena Steinhoff and Robert W. Palmatier

A contingency model of emotional intelligence in professional selling pp. 108-118

Richard G. McFarland, Joseph C. Rode and Tasadduq A. Shervani

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies pp. 119-134

Clay M. Voorhees, Michael K. Brady, Roger Calantone and Edward Ramirez