Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 48, issue 6, 2020

Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective pp. 1053-1074

Ryan Mullins, Bulent Menguc and Nikolaos G. Panagopoulos

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size pp. 1075-1094

Jun Yao, Harmen Oppewal and Di Wang

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior pp. 1095-1115

Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier and Maik Hammerschmidt

Consumer arrogance and word-of-mouth pp. 1116-1137

Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult and Richard Spreng

The interplay between business and personal trust on relationship performance in conditions of market turbulence pp. 1138-1155

Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse and Shrihari Sridhar

Using product development information to spur the adoption of continuous improvement products pp. 1156-1173

Nga N. Ho-Dac, Minu Kumar and Rebecca J. Slotegraaf

Successive product generations: financial implications of industry release rhythm alignment pp. 1174-1191

Torsten Bornemann, Cornelia Hattula and Stefan Hattula

Brand relevance and the effects of product proliferation across product categories pp. 1192-1210

Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock and Roger J. Calantone

Customer engagement in social media: a framework and meta-analysis pp. 1211-1228

Fernando Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio and Barry J. Babin

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions pp. 1229-1253

Ya You, Shuba Srinivasan, Koen Pauwels and Amit Joshi

Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters pp. 1254-1256

Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and Peeter W. J. Verlegh

Volume 48, issue 5, 2020

Introduction to the business model innovations in emerging markets special issue pp. 813-814

John Hulland and Mark Houston

New perspectives on business model innovations in emerging markets pp. 815-825

V. Kumar and Rajendra Srivastava

A theoretical model of the formation and dissolution of emerging market international marketing alliances pp. 826-847

Kiran Pedada, S. Arunachalam and Mayukh Dass

Leveraging service recovery strategies to reduce customer churn in an emerging market pp. 848-868

Sourav Bikash Borah, Srinivas Prakhya and Amalesh Sharma

How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets pp. 869-890

Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya and Markus Taube

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources pp. 891-913

Yuosre F. Badir, Björn Frank and Marcel Bogers

New product introductions for low-income consumers in emerging markets pp. 914-940

S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga

Understanding the feasibility and value of grassroots innovation pp. 941-965

Shaphali Gupta

Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa pp. 966-986

Peng Zou, Qi Wang, Jinhong Xie and Chenxi Zhou

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation pp. 987-1008

Verdiana Giannetti and Gaia Rubera

Reverse innovation: a conceptual framework pp. 1009-1029

Suresh Malodia, Shaphali Gupta and Anand Jaiswal

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda pp. 1030-1052

Venkatesh Shankar and Unnati Narang

Volume 48, issue 4, 2020

Sponsorship-linked marketing: research surpluses and shortages pp. 607-629

T. Bettina Cornwell and Youngbum Kwon

Customer experience: fundamental premises and implications for research pp. 630-648

Larissa Becker and Elina Jaakkola

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage pp. 649-669

Markus Blut and Cheng Wang

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters pp. 670-694

Pravin Nath and Neeraj Bharadwaj

How and when weather boosts consumer product valuation pp. 695-711

Tobias Schlager, Emanuel de Bellis and JoAndrea Hoegg

Communicating brand biographies effectively: the role of communication source pp. 712-733

Ali Tezer, H. Onur Bodur and Bianca Grohmann

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences pp. 734-752

Fabian Bill, Sven Feurer and Martin Klarmann

Competitive advertising strategies for programmatic television pp. 753-775

Ivan A. Guitart, Guillaume Hervet and Sarah Gelper

The impact of value-related crises on price and product-performance elasticities pp. 776-794

Raoul V. Kübler, Michael Langmaack, Sönke Albers and Wayne D. Hoyer

Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership pp. 795-811

Annika Wiecek, Daniel Wentzel and Aras Erkin

Volume 48, issue 3, 2020

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing pp. 351-359

John Hulland and Mark B. Houston

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis pp. 360-383

Iina Ikonen, Francesca Sotgiu, Aylin Aydinli and Peeter W. J. Verlegh

Impulse buying: a meta-analytic review pp. 384-404

Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao and Dhruv Grewal

Components of visual perception in marketing contexts: a conceptual framework and review pp. 405-421

Kevin L. Sample, Henrik Hagtvedt and S. Adam Brasel

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation pp. 422-448

Ana Babić Rosario, Kristine Valck and Francesca Sotgiu

Behavioral biases in marketing pp. 449-477

Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich and Narine Yegoryan

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters pp. 478-498

Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and Peeter W. J. Verlegh

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias pp. 499-518

Jonas Schmidt and Tammo H. A. Bijmolt

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights pp. 519-542

Mansur Khamitov, Yany Grégoire and Anshu Suri

Customer satisfaction and firm performance: insights from over a quarter century of empirical research pp. 543-564

Ashley S. Otto, David M. Szymanski and Rajan Varadarajan

Understanding and managing customer relational benefits in services: a meta-analysis pp. 565-583

Dwayne D. Gremler, Yves Vaerenbergh, Elisabeth C. Brüggen and Kevin P. Gwinner

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations pp. 584-605

Johannes Auer and Dominik Papies

Volume 48, issue 2, 2020

Seeing eye to eye: social augmented reality and shared decision making in the marketplace pp. 143-164

Tim Hilken, Debbie I. Keeling, Ko Ruyter, Dominik Mahr and Mathew Chylinski

Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations pp. 165-185

Sascha Alavi, Johannes Habel, Marco Schwenke and Christian Schmitz

Product set granularity and consumer response to recommendations pp. 186-202

Dimitrios Tsekouras, Benedict Dellaert, Bas Donkers and Gerald Häubl

The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence pp. 203-221

Chun-Tuan Chang and Xing-Yu (Marcos) Chu

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews pp. 222-245

Jan-Hinrich Meyer, Ko Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Isobel Keeling and Scott Motyka

The impact of unprofitable customer management strategies on shareholder value pp. 246-269

Hui Feng, Neil A. Morgan and Lopo L. Rego

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry pp. 270-287

Joaquin Sanchez, Carmen Abril and Michael Haenlein

When less is more: the downside of customer knowledge sharing in new product development teams pp. 288-307

Yihui (Elina) Tang and Detelina Marinova

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures pp. 308-330

Hans-Jörg Winkler, Verena Rieger and Andreas Engelen

Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection pp. 331-349

Xu (Vivian) Zheng, Xiaoling Li, Xingyao Ren and Zhilin Yang

Volume 48, issue 1, 2020

The future of technology and marketing: a multidisciplinary perspective pp. 1-8

Dhruv Grewal, John Hulland, Praveen K. Kopalle and Elena Karahanna

Emerging technologies and analytics for a new era of value-centered marketing in healthcare pp. 9-23

Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao and P. K. Kannan

How artificial intelligence will change the future of marketing pp. 24-42

Thomas Davenport, Abhijit Guha, Dhruv Grewal and Timna Bressgott

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing pp. 43-63

Felipe Thomaz, Carolina Salge, Elena Karahanna and John Hulland

Personalized mobile marketing strategies pp. 64-78

Siliang Tong, Xueming Luo and Bo Xu

The future of social media in marketing pp. 79-95

Gil Appel, Lauren Grewal, Rhonda Hadi and Andrew T. Stephen

The future of in-store technology pp. 96-113

Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen and Jens Nordfalt

How legacy firms can embrace the digital ecosystem via digital customer orientation pp. 114-131

Praveen K. Kopalle, V. Kumar and Mohan Subramaniam

Technology-enabled interactions in digital environments:a conceptual foundation for current and future research pp. 132-136

Manjit S. Yadav and Paul A. Pavlou

Explainable AI: from black box to glass box pp. 137-141

Arun Rai