Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 45, issue 6, 2017

Organizational service strategy pp. 785-788

Michael K. Brady and Todd Arnold

Service crisis recovery and firm performance: insights from information breach announcements pp. 789-806

Shahin Rasoulian, Yany Grégoire, Renaud Legoux and Sylvain Sénécal

Do loyal customers really pay more for services? pp. 807-826

Nita Umashankar, Yashoda Bhagwat and V. Kumar

The influence of service employees and other customers on customer unfriendliness: a social norms perspective pp. 827-847

Arne K. Albrecht, Gianfranco Walsh, Simon Brach, Dwayne D. Gremler and Erica Herpen

Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level pp. 848-865

Ying Ding and Hean Tat Keh

Unveiling the recovery time zone of tolerance: when time matters in service recovery pp. 866-883

Jens Hogreve, Nicola Bilstein and Leonhard Mandl

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences pp. 884-905

Tim Hilken, Ko de Ruyter, Mathew Chylinski, Dominik Mahr and Debbie I. Keeling

Technology-driven service strategy pp. 906-924

Ming-Hui Huang and Roland T. Rust

Business models as service strategy pp. 925-943

Heiko Wieland, Nathaniel N. Hartmann and Stephen L. Vargo

Customer participation in services: domain, scope, and boundaries pp. 944-965

Beibei Dong and K. Sivakumar

Volume 45, issue 5, 2017

The role and impact of reviewers on the marketing discipline pp. 587-592

Donald R. Lehmann and Russell S. Winer

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research pp. 593-615

Kathleen Cleeren, Marnik G. Dekimpe and Harald J. Heerde

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods pp. 616-632

Joseph F. Hair, G. Tomas M. Hult, Christian Ringle, Marko Sarstedt and Kai Oliver Thiele

Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises pp. 633-656

Saim Kashmiri, Cameron Duncan Nicol and Sandeep Arora

Frontline employees’ nonverbal cues in service encounters: a double-edged sword pp. 657-676

Elison Ai Ching Lim, Yih Hwai Lee and Maw- Der Foo

Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI pp. 677-697

Isabell Lenz, Hauke A. Wetzel and Maik Hammerschmidt

It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions pp. 698-719

Christopher Berry, Scot Burton and Elizabeth Howlett

The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers pp. 720-740

Carmen-Maria Albrecht, Stefan Hattula and Donald R. Lehmann

You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value pp. 741-761

Gaia Rubera and Ahmet H. Kirca

Effects of work–family interface conflicts on salesperson behaviors: a double-edged sword pp. 762-783

C. Fred Miao and Guangping Wang

Volume 45, issue 4, 2017

The role of university research centers in promoting research pp. 453-458

V. Kumar

Perspectives on university research centers: lessons from the ISBM pp. 459-460

Gary L. Lilien

Research centers, business schools, and the world of sales pp. 461-464

Michael Ahearne

Marketing research centers: community, productivity, and relevance pp. 465-466

Robert W. Palmatier

The customer value proposition: evolution, development, and application in marketing pp. 467-489

Adrian Payne, Pennie Frow and Andreas Eggert

When and why do customer solutions pay off in business markets? pp. 490-512

Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga and Werner Reinartz

When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry pp. 513-533

M. Berk Talay, M. Billur Akdeniz and Ahmet H. Kirca

Negative word of mouth can be a positive for consumers connected to the brand pp. 534-547

Andrew E. Wilson, Michael D. Giebelhausen and Michael K. Brady

OEM implementation of supplier-developed component innovations: the role of supplier actions pp. 548-568

Ashwin W. Joshi

Can copycat private labels improve the consumer’s shopping experience? A fluency explanation pp. 569-585

Katie Kelting, Adam Duhachek and Kimberly Whitler

Volume 45, issue 3, 2017

Executing on a customer engagement strategy pp. 289-293

Rajkumar Venkatesan

Customer engagement: the construct, antecedents, and consequences pp. 294-311

Anita Pansari and V. Kumar

Toward a theory of customer engagement marketing pp. 312-335

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold and Brad D. Carlson

The effects of customer equity drivers on loyalty across services industries and firms pp. 336-356

Yi-Chun Ou, Peter C. Verhoef and Thorsten Wiesel

Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships pp. 357-376

Lin Guo, Thomas W. Gruen and Chuanyi Tang

Customer experience management: toward implementing an evolving marketing concept pp. 377-401

Christian Homburg, Danijel Jozić and Christina Kuehnl

B2B relationship calculus: quantifying resource effects in service-dominant logic pp. 402-427

Anthony J. deLeon and Sharmila C. Chatterjee

The role of climate: implications for service employee engagement and customer service performance pp. 428-451

Bulent Menguc, Seigyoung Auh, Volkan Yeniaras and Constantine S. Katsikeas

Volume 45, issue 2, 2017

The role of data privacy in marketing pp. 135-155

Kelly D. Martin and Patrick E. Murphy

A comment on privacy pp. 156-159

David W. Stewart

Broadening marketing’s contribution to data privacy pp. 160-163

O. C. Ferrell

Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches pp. 164-185

V Kumar, Amalesh Sharma and Shaphali Gupta

Event study methodology in the marketing literature: an overview pp. 186-207

Alina Sorescu, Nooshin L. Warren and Larisa Ertekin

Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR pp. 208-228

Saim Kashmiri, Cameron Duncan Nicol and Liwu Hsu

The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework pp. 229-250

Paul Valentin Ngobo

The effect of green partnerships on firm value pp. 251-267

Anna Sadovnikova and Ashish Pujari

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects pp. 268-288

V. Kumar, JeeWon Brianna Choi and Mallik Greene

Volume 45, issue 1, 2017

Interesting and impactful research: on phenomena, theory, and writing pp. 1-6

Gerard J. Tellis

Phenomena, theory, application, data, and methods all have impact pp. 7-9

John R. Hauser

Musings on interesting and impactful theory and research pp. 10-13

Rajan Varadarajan

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation pp. 14-36

Rajan Varadarajan

Do managers know what their customers think and why? pp. 37-54

G. Tomas M. Hult, Forrest V. Morgeson, Neil A. Morgan, Sunil Mithas and Claes Fornell

The effectiveness of celebrity endorsements: a meta-analysis pp. 55-75

Johannes Knoll and Jörg Matthes

Firm capabilities and growth: the moderating role of market conditions pp. 76-92

Hui Feng, Neil A. Morgan and Lopo L. Rego

Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover pp. 93-118

Pravin Nath and Vijay Mahajan

Habit slips: when consumers unintentionally resist new products pp. 119-133

Jennifer S. Labrecque, Wendy Wood, David T. Neal and Nick Harrington