Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 51, issue 6, 2023

The ubiquity of scarcity pp. 1191-1196

Russell W. Belk, Gopal Das and Shailendra Pratap Jain

On the role of scarcity in marketing: Identifying research opportunities across the 5Ps pp. 1197-1202

Caroline Roux, Kelly Goldsmith and Christopher Cannon

On the strategic use of product scarcity in marketing pp. 1203-1213

Rebecca W. Hamilton and A. R. Shaheen Hosany

The effect of financial scarcity on discretionary spending, borrowing, and investing pp. 1214-1243

Gülen Sarial‑Abi, Aulona Ulqinaku, Giampaolo Viglia and Gopal Das

Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing pp. 1244-1244

Gülen Sarial-Abi, Aulona Ulqinaku, Giampaolo Viglia and Gopal Das

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort pp. 1245-1265

Freeman Wu, Martin Reimann, Gratiana Pol and C. Whan Park

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms pp. 1266-1283

Malika Malika and Durairaj Maheswaran

Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores pp. 1284-1304

Laura Henkel and Waldemar Toporowski

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations pp. 1305-1326

Oanh Dinh Yen Nguyen, Tania Bucic, Liem Viet Ngo and Harmen Oppewal

An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market pp. 1327-1350

Masakazu Ishihara, Minjung Kwon and Makoto Mizuno

Family responses to resource scarcity pp. 1351-1381

A. R. Shaheen Hosany and Rebecca W. Hamilton

Volume 51, issue 5, 2023

Effectiveness of engagement initiatives across engagement platforms: A meta-analysis pp. 941-965

Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock and Dhruv Grewal

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy pp. 966-989

Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson and Jana-Kristin Prigge

How attributions of coproduction motives shape customer relationships over time pp. 990-1018

Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons and Jan Wieseke

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry pp. 1019-1045

Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand and Michel Clement

Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance pp. 1046-1074

Christian Homburg and Moritz Tischer

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? pp. 1075-1097

Lane Peterson Fronczek, Martin Mende, Maura L. Scott, Gergana Y. Nenkov and Anders Gustafsson

Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising pp. 1098-1117

Anna Sadovnikova, Manish Kacker and Saurabh Mishra

Executive confidence and myopic marketing management pp. 1118-1142

Tuck Siong Chung, Angie Low and Roland T. Rust

Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty pp. 1143-1164

Alexander B. Pratt, Stacey G. Robinson, Clay M. Voorhees, Joyce (Feng) Wang and Michael D. Giebelhausen

Drivers and outcomes of smallholder market participation in Sub-Saharan Africa pp. 1165-1183

Marcia F. Kwaramba, Srinivas Sridharan and Felix T. Mavondo

Using a strobelight analysis to examine relationship inconsistency pp. 1184-1189

Alec Pappas, Charles F. Hofacker and Willy Bolander

Volume 51, issue 4, 2023

The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences pp. 747-756

Stephanie M. Noble and Martin Mende

From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing pp. 757-766

Martin Mende, Stephanie M. Noble and Thomas Sugar

Robots do not judge: service robots can alleviate embarrassment in service encounters pp. 767-784

Jana Holthöwer and Jenny Doorn

AI increases unethical consumer behavior due to reduced anticipatory guilt pp. 785-801

TaeWoo Kim, Hyejin Lee, Michelle Yoosun Kim, SunAh Kim and Adam Duhachek

The effect of implementing chatbot customer service on stock returns: an event study analysis pp. 802-822

Darima Fotheringham and Michael A. Wiles

Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes pp. 823-842

Naim Zierau, Christian Hildebrand, Anouk Bergner, Francesc Busquet, Anuschka Schmitt and Jan Marco Leimeister

How artificiality and intelligence affect voice assistant evaluations pp. 843-866

Abhijit Guha, Timna Bressgott, Dhruv Grewal, Dominik Mahr, Martin Wetzels and Elisa Schweiger

Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices pp. 867-888

Francesca Bonetti, Matteo Montecchi, Kirk Plangger and Hope Jensen Schau

Social interactions in the metaverse: Framework, initial evidence, and research roadmap pp. 889-913

Thorsten Hennig-Thurau, Dorothea N. Aliman, Alina M. Herting, Gerrit P. Cziehso, Marc Linder and Raoul V. Kübler

Trust in blockchain-enabled exchanges: Future directions in blockchain marketing pp. 914-939

Teck Ming Tan and Saila Saraniemi

Volume 51, issue 3, 2023

From tablet to table: How augmented reality influences food desirability pp. 503-529

William Fritz, Rhonda Hadi and Andrew Stephen

Examining post-purchase consumer responses to product automation pp. 530-550

Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough and Mohammad “Mike” Saljoughian

The effect of positive anticipatory utility on product pre‑order evaluations and choices pp. 551-569

Amaradri Mukherjee, Ronn J. Smith and Scot Burton

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations pp. 570-597

Davide Christian Orazi, Bhoomija Ranjan and Yimin Cheng

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years pp. 598-616

Jonathan Luffarelli, Sebastiano A. Delre and Polina Landgraf

A taxonomy of marketing organizations pp. 617-635

Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch and Bill Stewart

Hideous but worth it: Distinctive ugliness as a signal of luxury pp. 636-657

Ludovica Cesareo, Claudia Townsend and Eugene Pavlov

The design of B2B customer references: A signaling theory perspective pp. 658-674

D. Eric Boyd, F. Javier Sese and Sebastian Tillmanns

What’s not to like? Negations in brand messages increase consumer engagement pp. 675-694

Todd Pezzuti and James M. Leonhardt

Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions pp. 695-715

Paolo Antonetti and Ilaria Baghi

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude pp. 716-745

Kirk Kristofferson and Lea Dunn

Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control pp. 746-746

David I. Gilliland

Volume 51, issue 2, 2023

Exclusivity strategies for digital products across digital and physical markets pp. 245-265

Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers and Ole Kleinen

The effect of disease anthropomorphism on compliance with health recommendations pp. 266-285

Lili Wang, Maferima Touré-Tillery and Ann L. McGill

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades pp. 286-309

Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott and Jan H. Schumann

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis pp. 310-333

Peng Vincent Zhang, Seoyoung Kim and Anindita Chakravarty

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention pp. 334-371

Lily (Xuehui) Gao, Evert Haan, Iguácel Melero-Polo and F. Javier Sese

The impact of voluntary sustainability reporting on firm value: Insights from signaling theory pp. 372-392

Wesley Friske, Seth A. Hoelscher and Atanas Nik Nikolov

Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry pp. 393-417

Nico Wiegand, Yuri Peers and Alexander Bleier

Narrative curation and stewardship in contested marketspaces pp. 418-443

Matthew M. Mars, Hope Jensen Schau and Tyler E. Thorp

To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions pp. 444-462

Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas and Abhi Bhattacharya

Income inequality and consumer preference for private labels versus national brands pp. 463-479

Didem Kurt and Francesca Gino

The opportunities and costs of highly involved organizational buyers pp. 480-501

Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold and Lisa K. Scheer

Correction to: Contained: Why it’s better to display some products without a package pp. 502-502

Courtney Szocs, Sara Williamson and Adam Mills

Volume 51, issue 1, 2023

Introducing another new JAMS Co-Editor pp. 1-1

John Hulland

Emergence in marketing: an institutional and ecosystem framework pp. 2-22

Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno and Claudia Vaughan

Moving the stakeholder journey forward pp. 23-49

Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava and Moira K. Clark

The value of context-specific studies for marketing pp. 50-65

Stefan Stremersch, Jorge Gonzalez, Albert Valenti and Julian Villanueva

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control pp. 66-85

David I. Gilliland

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis pp. 86-113

Jan-Benedict E. M. Steenkamp and Alberto Maydeu-Olivares

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services pp. 114-131

Janek Meyn, Michael Kandziora, Sönke Albers and Michel Clement

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying pp. 132-152

Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe and Sylvain Sénécal

Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France pp. 153-173

Pierre Chandon and Romain Cadario

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing pp. 174-197

Young Woong Park, Glenn B. Voss and Zannie Giraud Voss

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies pp. 198-221

Li Chen, Yajie Yan and Andrew N. Smith

The Journal of the Academy of Marketing Science at 50: A historical analysis pp. 222-243

Abhishek Borah, Francesca Bonetti, Angelito Calma and José Martí-Parreño