The ubiquity of scarcity

Russell W. Belk, Gopal Das and Shailendra Pratap Jain ()
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Russell W. Belk: York University
Gopal Das: Indian Institute of Management Bangalore
Shailendra Pratap Jain: University of Washington

Journal of the Academy of Marketing Science, 2023, vol. 51, issue 6, No 1, 1196 pages

Date: 2023
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DOI: 10.1007/s11747-023-00984-w

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