Using a strobelight analysis to examine relationship inconsistency

Alec Pappas (), Charles F. Hofacker () and Willy Bolander ()
Additional contact information
Alec Pappas: Washington State University
Charles F. Hofacker: Florida State University
Willy Bolander: Texas A&M University

Journal of the Academy of Marketing Science, 2023, vol. 51, issue 5, No 11, 1184-1189

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11747-023-00940-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00940-8

Ordering information: This journal article can be ordered from
https://www.springer ... gement/journal/11747

DOI: 10.1007/s11747-023-00940-8

Access Statistics for this article

Journal of the Academy of Marketing Science is currently edited by John Hulland, Anne Hoekman and Mark Houston

More articles in Journal of the Academy of Marketing Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().