Knowledge structure in product- and brand origin–related research

Saeed Samiee () and Brian R. Chabowski ()
Additional contact information
Saeed Samiee: The University of Tulsa
Brian R. Chabowski: The University of Tulsa

Journal of the Academy of Marketing Science, 2021, vol. 49, issue 5, No 7, 947-968

Abstract: Abstract Scholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our goal in this research is to examine this domain, generically referred to as the country-of-origin (CO) literature, and identify the most influential contributions and their corresponding topics that form the intellectual foundations of this knowledge domain. Using citation and co-citation analyses, we develop a spatial representation of the CO literature via multidimensional scaling with two concurrent goals of unfolding the literature’s knowledge structure as the basis for proposing a conceptual framework and identifying new research directions in the field. Our database consists of 482 articles, extracted from the Web of Science, that contain 33,194 citations through 2019. We develop a managerially relevant conceptual approach based on the results of our co-citations–based CO knowledge structure to unfold new research directions and expand the boundaries of the CO literature in fruitful directions.

Keywords: Country of origin; Brand origin; Co-citation analysis; Multidimensional scaling; Knowledge structure; CO (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://link.springer.com/10.1007/s11747-020-00767-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-020-00767-7

Ordering information: This journal article can be ordered from
https://www.springer ... gement/journal/11747

DOI: 10.1007/s11747-020-00767-7

Access Statistics for this article

Journal of the Academy of Marketing Science is currently edited by John Hulland, Anne Hoekman and Mark Houston

More articles in Journal of the Academy of Marketing Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().