Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Brianna JeeWon Paulich () and V. Kumar ()
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Brianna JeeWon Paulich: University of South Florida
V. Kumar: Indian School of Business

Journal of the Academy of Marketing Science, 2021, vol. 49, issue 6, No 10, 1243-1243

Abstract: In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmj θi.

Date: 2021
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DOI: 10.1007/s11747-021-00799-7

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