“We could be heroes”: Reflections on reimagining marketing strategies for a better world

Kirk Plangger (), Matteo Montecchi (), Ko Ruyter (), Debbie I. Keeling (), Maura L. Scott () and Darren W. Dahl ()
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Kirk Plangger: King’s College London
Matteo Montecchi: King’s College London
Ko Ruyter: King’s College London
Debbie I. Keeling: University of Sussex
Maura L. Scott: Arizona State University
Darren W. Dahl: University of British Columbia

Journal of the Academy of Marketing Science, 2025, vol. 53, issue 2, No 1, 309 pages

Date: 2025
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DOI: 10.1007/s11747-025-01099-0

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