Introducing the ARTS framework: A tool for constructive re-inquiry

Kelly Goldsmith (), Jillian Hmurovic () and Cait Lamberton ()
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Kelly Goldsmith: Vanderbilt University
Jillian Hmurovic: LeBow College of Business, Drexel University
Cait Lamberton: University of Pennsylvania

Journal of the Academy of Marketing Science, 2024, vol. 52, issue 3, No 1, 605-609

Date: 2024
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DOI: 10.1007/s11747-023-00996-6

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