Meta-analysis: integrating accumulated knowledge

Dhruv Grewal (), Nancy Puccinelli () and Kent B. Monroe ()
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Dhruv Grewal: Babson College
Nancy Puccinelli: University of Bath
Kent B. Monroe: University of Illinois

Journal of the Academy of Marketing Science, 2018, vol. 46, issue 1, No 3, 9-30

Abstract: Abstract Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is being conducted in various substantive marketing domains. Moderator analysis and structural models using meta-analytic inputs have emerged as a powerful means to advance current knowledge in a research domain, and, importantly, identify fruitful areas for future inquiry. This article reviews the growth of meta-analysis in marketing and identifies several important issues researchers must consider when conducting and reporting a meta-analysis.

Keywords: Meta-analysis; Integrative review (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (38)

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DOI: 10.1007/s11747-017-0570-5

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