Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

Annette Ptok (), Rupinder P. Jindal () and Werner Reinartz
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Annette Ptok: University of Cologne
Rupinder P. Jindal: University of Washington Tacoma

Journal of the Academy of Marketing Science, 2018, vol. 46, issue 6, No 3, 1012-1013

Abstract: The original version of this article unfortunately contained mistakes in Table 10. Data entries were incorrectly aligned under “Benchmark variables” and “Empirical test for SGA or modifications” columns. Please see below correct Table 10.

Date: 2018
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DOI: 10.1007/s11747-018-0593-6

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