Reimagining marketing strategy: driving the debate on grand challenges

Ko Ruyter (), Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott and Darren W. Dahl
Additional contact information
Ko Ruyter: King’s College, London
Debbie Isobel Keeling: University of Sussex
Kirk Plangger: King’s College, London
Matteo Montecchi: King’s College, London
Maura L. Scott: Florida State University
Darren W. Dahl: University of British Columbia

Journal of the Academy of Marketing Science, 2022, vol. 50, issue 1, No 4, 13-21

Date: 2022
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DOI: 10.1007/s11747-021-00806-x

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