Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan (),
Sayan Gupta (),
Kevin Lane Keller () and
Donald Lehmann ()
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Vanitha Swaminathan: University of Pittsburgh
Sayan Gupta: University of Pittsburgh
Kevin Lane Keller: Dartmouth College
Donald Lehmann: Columbia University, Graduate School of Business
Journal of the Academy of Marketing Science, 2022, vol. 50, issue 4, No 2, 665-665
Date: 2022
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DOI: 10.1007/s11747-022-00880-9
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