Transactional innovation as performative action: transforming comparative advantage in the global coffee business

Pierpaolo Andriani () and Carsten Herrmann-Pillath

Journal of Evolutionary Economics, 2015, vol. 25, issue 2, 400 pages

Abstract: We present a theory about the role of transactional innovation in transforming comparative advantage of countries into competitive advantage of firms in international trade. We test this theory in analyzing one case study, the shift of parts of the Brazilian coffee business from the commoditized to the de-commoditized regime that was triggered by one single Italian quality coffee company. New transactional capabilities created by entrepreneurial action allow performing comparative advantage in novel ways, thus changing the social ontology of international trade as embodied in particular products, such as coffee beans. Copyright Springer-Verlag Berlin Heidelberg 2015

Keywords: Comparative advantage; Trading; Transactional regimes; Performativity; Coffee (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1007/s00191-014-0388-y (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joevec:v:25:y:2015:i:2:p:371-400

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/191/PS2

DOI: 10.1007/s00191-014-0388-y

Access Statistics for this article

Journal of Evolutionary Economics is currently edited by Uwe Cantner, Elias Dinopoulos, Horst Hanusch and Luigi Orsenigo

More articles in Journal of Evolutionary Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().