An integrated approach to concept evaluation in a new product development

Zeki Ayağ ()
Additional contact information
Zeki Ayağ: Kadir Has University

Journal of Intelligent Manufacturing, 2016, vol. 27, issue 5, No 6, 1005 pages

Abstract: Abstract A new product development (NPD) process can be thought as a comprehensive process in which the design is progressively detailed through a series of phases. At the end of each phase a design review is held to approve the design and release or not it to the next level. As one of these phases, concept selection aiming to select the most appropriate concept for further development, is conducted earlier in the process. As the further development progresses on a selected concept, it becomes more difficult to make design changes in terms of cost and schedule dimensions, and therefore, selecting the best concept among a set of available alternatives has been an important issue for companies. On the other hand, in the presence of many alternatives and selection criteria, the selection problem becomes a multiple-criteria decision making concept selection problem. To solve this problem, in this work, an integrated approach bringing two popular methods together: the modified technique for order preference by similarity to ideal solution (TOPSIS) and the analytical network process (ANP). The ANP method is used to determine the relative weights of a set of quantitative and qualitative evaluation criteria, as the modified TOPSIS method utilized to rank competing concept alternatives. In addition, a real example is presented to demonstrate the effectiveness and applicability of the proposed approach for potential practitioners and readers.

Keywords: Concept selection; Multiple-criteria decision making (MCDM); Modified TOPSIS; Analytic network process (ANP); Hot runner systems (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://link.springer.com/10.1007/s10845-014-0930-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joinma:v:27:y:2016:i:5:d:10.1007_s10845-014-0930-7

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10845

DOI: 10.1007/s10845-014-0930-7

Access Statistics for this article

Journal of Intelligent Manufacturing is currently edited by Andrew Kusiak

More articles in Journal of Intelligent Manufacturing from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().