Towards a digital twin of a holacratic organization: a point of view on Lyytinen et al. (2023)

Johannes Winkler () and Waldemar Kremser ()
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Johannes Winkler: Johannes Kepler University Linz
Waldemar Kremser: Johannes Kepler University Linz

Journal of Organization Design, 2024, vol. 13, issue 3, 95-99

Abstract: Abstract This point of view paper challenges and extends Lyytinen et al.’s (J Organ Des https://doi.org/10.1007/s41469-023-00151-z , 2023) conceptualization of Digital Twins of Organizations (DTOs) as highly complex models including multiple organizational facets like agency, conflict, and emergence. They argue that the journey to achieving a fully functional DTO is a long way. However, we suggest a more parsimonious approach, focusing on leveraging digital trace data on the four universal problems of organizing: task division, task allocation, provision of rewards, and provision of information. Using the specific context of a holacratic organization, we argue that some organizations already produce extensive digital traces that can be leveraged to construct a DTO that is fit-for-purpose. We propose that existing data-science methods like predictive models, matching algorithms, clustering algorithms, and association rule mining can be employed to transform these digital traces into actionable insights for decision-makers. This approach not only addresses the complexity concerns raised by Lyytinen et al. (J Organ Des https://doi.org/10.1007/s41469-023-00151-z , 2023) but also offers a near-term pathway for holacratic organizations to benefit from DTOs as decision-support tools.

Keywords: Digital twins; Organization design; Digital trace data; Holacracy (search for similar items in EconPapers)
JEL-codes: M1 M10 M19 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s41469-024-00163-3

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