When the God Ka acts for us: digital management as twinning our selves

François-Xavier Vaujany ()
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François-Xavier Vaujany: Université Paris Dauphine-PSL

Journal of Organization Design, 2024, vol. 13, issue 3, 113-121

Abstract: Abstract The search for digital twins is an ancient practice among both digital and organizational designers. It is grounded into a very old modern philosophy: representationalism. Here, I propose to distinguish two different types of representationalism: cognitive and narrative representationalism. I detail their genealogy and how there are interwoven with the very reconfiguration of scientific management through digitality during and after WWII. I explain how the apocalyptic orientations of post-war management have been preventing employee and customer subjectivation and fosters multiple self-images about us in the world. To discuss the dangers of such managerial processes for our present and our future, I come back to a parallel drawn by Michel Serres: the unexpected proximity between Ka and our philosophies of digitality, particularly artificial intelligence (AI). Maybe our worst nightmare could become our most ordinary experience.

Keywords: Digital twins; Digital twinning; Digital clones; Representationalism; Ka; Managerial apocalypses; Interruptions; Subjectivation; Temporality; Deleuze (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s41469-024-00168-y

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