Nudge management: applying behavioural science to increase knowledge worker productivity
Philip Ebert () and
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Philip Ebert: University of Stirling
Wolfgang Freibichler: Partner at Porsche Consulting
Journal of Organization Design, 2017, vol. 6, issue 1, 1-6
Abstract Knowledge worker productivity is essential for competitive strength in the digital century. Small interventions based on insights from behavioural science makes it possible for knowledge workers to be more productive. In this point of view article, we outline and discuss a new management style which we label nudge management.
Keywords: Knowledge worker; Productivity; Management control; Nudge theory; Motivation; Choice architecture; Behavioural science; Behavioural economics (search for similar items in EconPapers)
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