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Designing the digital organization

Charles C. Snow, Øystein Devik Fjeldstad () and Arthur M. Langer
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Charles C. Snow: Smeal College of Business, Pennsylvania State University, University Park
Øystein Devik Fjeldstad: BI Norwegian Business School
Arthur M. Langer: Columbia University

Journal of Organization Design, 2017, vol. 6, issue 1, 1-13

Abstract: Abstract Increasingly, organizations are assessing their opportunities, developing and delivering products and services, and interacting with customers and other stakeholders digitally. Mobile computing, social media, and big data are the drivers of the future workplace, and these and other digitally based technologies are having large economic and social impacts, including increased competition and collaboration, the disruption of many industries, and pressure being put on organizations to develop new capabilities and transform their cultures. In this article, we provide a conceptual framework for the design of effective digital organizations. Our framework is predicated on the current state of digitization across diverse sectors of the global economy. In the digital world, all activities and transactions leave digital marks, and all actors, things, and places can be reached and affected digitally. As a result, we can design for self-organization rather than using hierarchical mechanisms for control and coordination. Such designs require the strategic and cultural alignment of digital technologies within the organization and externally with stakeholders. We propose that “actor-oriented” principles are at the heart of designing digital organizations and that, if properly applied, can result in a workplace where organization members are highly engaged and productive.

Keywords: Digital technology; Digital organization; Digital disruption; New organizational forms; Organizational architecture; Workplace of the future; Collaboration tools (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1186/s41469-017-0017-y

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Journal of Organization Design is currently edited by Børge Obel and Charles C. Snow

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