Wechselwirkungen von Handlungen der Unternehmensführung und öffentlicher Meinungsbildung – Spezifikation eines Kommunikationsmodells

Sabine Knothe (), Sabine Schonebeck () and Andreas Wömpener ()

Metrika: International Journal for Theoretical and Applied Statistics, 2009, vol. 20, issue 2, 215-237

Abstract: Despite the medial importance of activities and practises of corporate leadership, the mechanisms of their transmission and their effects have been neglected in prior literature. The goal of this paper is to develop a communications model that reflects the relation of activities and practises of corporate leadership with the public. Firms are increasingly transparent and exposed to the media which has strengthened its position as an opinion leader, even for markets. This implies the need to manage such relations with the public, not only for the operative staff, but also for corporate leadership. Our proposed communications model can be the basis for further analysis and strategies to counter possible negative effects and contribute to competitive strength. Copyright Springer-Verlag 2009

Keywords: Öffentlichkeit; Kommunikationsmodell; Führung; Meinung; PR; Kommunikation; Unternehmenssteuerung; CSR; M10; M49 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:metrik:v:20:y:2009:i:2:p:215-237

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DOI: 10.1007/s00187-009-0080-9

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