An Overview of Data Collection in Health Preference Research

Semra Ozdemir (), Matthew Quaife, Ateesha F. Mohamed and Richard Norman
Additional contact information
Semra Ozdemir: Duke Clinical Research Institute, Duke University
Matthew Quaife: Evidera Inc
Ateesha F. Mohamed: Bayer Healthcare
Richard Norman: Curtin School of Population Health, Curtin University

The Patient: Patient-Centered Outcomes Research, 2025, vol. 18, issue 4, No 2, 303-315

Abstract: Abstract This paper focuses on survey administration and data collection methods employed for stated-preference studies in health applications. First, it describes different types of survey administration methods, encompassing web-based surveys, face-to-face (in-person) surveys, and mail surveys. Second, the concept of sampling frames is introduced, clarifying distinctions between the target population and survey frame population. The discussion then extends to different types of sampling methods, such as probability and non-probability sampling, along with an evaluation of potential issues associated with different sampling methods within the context of health preference research. Third, the paper provides information about different recruitment methods, including web-surveys, leveraging patient groups, and in-clinic recruitment. Fourth, a crucial aspect addressed is the calculation of response rate, with insights into determining an adequate response rate and strategies to improve response rates in stated-preference surveys. Lastly, the paper concludes by discussing data management plans and suggesting insights for future research in this field. In summary, this paper examines the nuanced aspects of survey administration and data collection methods in stated-preference studies, offering valuable guidance for researchers and practitioners in the health domain.

Date: 2025
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DOI: 10.1007/s40271-024-00695-6

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