Risk as an Attribute in Discrete Choice Experiments: A Systematic Review of the Literature

Mark Harrison (), Dan Rigby, Caroline Vass, Terry Flynn (), Jordan Louviere () and Katherine Payne ()

The Patient: Patient-Centered Outcomes Research, 2014, vol. 7, issue 2, 170 pages

Abstract: Improvements in reporting and transparency of risk presentation from conception to the analysis of DCEs are needed. To define best practice, further research is needed to test how the process of communicating risk affects the way in which people value risk attributes in DCEs. Copyright Springer International Publishing Switzerland 2014

Date: 2014
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DOI: 10.1007/s40271-014-0048-1

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