Cultural product innovation strategies adopted by the performing arts industry
Chun-Liang Chen ()
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Chun-Liang Chen: National Taiwan University of Arts
Review of Managerial Science, 2021, vol. 15, issue 5, No 2, 1139-1171
Abstract:
Abstract This research explores the cultural product innovation strategy of performing arts organizations, with a focus on design-driven innovation and related value creation. From our exploratory case study, we found that cultural product innovation strategies in the creative industries are not captured by technological innovation alone, nor by product distinction. Innovative puppetry firms develop cultural products based on a unique combination of functionality and meaning to create four types of innovation development practices—market-pull, technology-push, design-driven, and a combination of technology-push and design-driven. The findings of this paper extend the design-driven innovation model for creative sectors, and are significant for innovation management, as they suggest a new set of cultural product management practices that are conducive for the creation of radical new meaning.
Keywords: Design-driven innovation; Product innovation; Co-creation; Case study; Innovation management; Performing arts (search for similar items in EconPapers)
JEL-codes: L80 M10 O30 O32 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)
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DOI: 10.1007/s11846-020-00393-1
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