Salience and limited attention

Yukinori Iwata ()
Additional contact information
Yukinori Iwata: Nishogakusha University

Social Choice and Welfare, 2018, vol. 50, issue 1, No 5, 123-146

Abstract: Abstract In this study, we investigate how the salience of alternatives influences the attention of a decision maker in a natural extension of the model of choice with limited attention by Masatlioglu et al. (Am Econ Rev 102(5):2183–2205, 2012). We propose positive salience effects on the attention of a decision maker. For example, when an alternative to which a consumer pays attention becomes more salient in terms of the extent of product advertisement, she will still pay attention to it in a market. We manipulate the salience of alternatives to find choice reversals from observable choice data, which play an important role in our analysis. The advantages of our model over the Masatlioglu et al. (Am Econ Rev 102(5):2183–2205, 2012) model are that it broadens the application of the model of choice with limited attention, and improves the power of inferring the decision maker’s preference and the alternatives to which she pays attention and does not pay attention.

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s00355-017-1077-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sochwe:v:50:y:2018:i:1:d:10.1007_s00355-017-1077-1

Ordering information: This journal article can be ordered from
http://www.springer. ... c+theory/journal/355

DOI: 10.1007/s00355-017-1077-1

Access Statistics for this article

Social Choice and Welfare is currently edited by Bhaskar Dutta, Marc Fleurbaey, Elizabeth Maggie Penn and Clemens Puppe

More articles in Social Choice and Welfare from Springer, The Society for Social Choice and Welfare Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().