Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

Ana Jiménez-Zarco (), María Pilar Martínez-Ruiz and Alicia Izquierdo-Yusta ()

Service Business, 2011, vol. 5, issue 4, 339-360

Abstract: This study highlights the importance of market orientation and the use of information and communication technologies (ICT) as determinants of service innovation activity for companies in the tourism sector. In doing so, the study provides a means to classify companies as innovative or not. Using a sample of 100 Spanish firms from different branches of the tourism sector, we confirm and extend prior research. In particular, market orientation—especially a customer orientation—is critical for developing new services that lead to competitive advantages. In addition, ICT have a dual, direct, and indirect influence on service innovation. Copyright Springer-Verlag 2011

Keywords: Service innovation; Market orientation; Tourism (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (17)

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DOI: 10.1007/s11628-011-0118-6

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