A Conceptual Framework of Continuance Intention of e-Wallet Usage by Rural Youth in Malaysia

Nur Filzah Zainuddin, Idris Osman, Suhailah Kassim and Mohd Zailani Othman

Sustainable Business and Society in Emerging Economies, 2022, vol. 4, issue 3, 665-672

Abstract: Objective: The purpose of this paper is to develop a conceptual framework of continuance intention of e-wallet by rural youth in Malaysia.Methodology: On the basis of knowledge induced from literature, a conceptual framework for continuance intention of e-wallet usage by rural youth in Malaysia has been developed. The proposed framework is demonstrated using an integrated Unified Theory of Acceptance and Use of Technology (UTAUT).&Results: The framework provided detailed guidance for the development of a continuance intention of e-wallet usage by rural youth in Malaysia. Findings of this study suggest that social influence, perceived trust, and perceived security have significant impact on continuance intention of e- wallet usage among rural youths. Gender acts as a capable moderating role in the relationship between social influence, perceived trust, and perceived security, and continuance intention of e-wallet usage among rural youths.&Implication: This framework describes the significance of social influence, perceived trust, and perceived security with gender act as moderating variable towards the continuance intention of e-wallet usage among rural youth. The study is particularly useful for practitioners by identifying advantages from suitable factors that can enhance the continuance intention among rural youths to use e-wallet and lead to a success of cashless society in Malaysia.

Keywords: Social Influence; Perceived Trust; Perceived Risk; Continuance Intention; e-Wallet (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:src:sbseec:v:4:y:2022:i:3:p:665-672

DOI: 10.26710/sbsee.v4i3.2442

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