Demand Bubble Management

Margherita Corniani

Symphonya. Emerging Issues in Management, 2002, issue 1 Market-Space Management

Abstract: Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react 'before and better than competitors'. In instable global markets, demand bubbles are the advanced reply to segmentation limits and a mean to accentuate competitive dynamics

Keywords: Demand Bubbles; Segmentation; Information System; Global Competition DOI: http://dx.doi.org/10.4468/2002.1.08corniani (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (14)

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