Demand Bubbles, Virtual Communities and Market Potential

Flavio Gnecchi () and Margherita Corniani
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Flavio Gnecchi: University of Milan-Bicocca

Symphonya. Emerging Issues in Management, 2003, issue 2 Marketing Research and Global Markets

Abstract: A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.

Keywords: Demand Bubble; Global Competition; Virtual Communities; Segmentation; Intangible Assets DOI:http://dx.doi.org/10.4468/2003.2.04gnecchi.corniani (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (10)

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