Demanding customers in the Chinese context

Jos Gamble

Asia Pacific Business Review, 2008, vol. 15, issue 1, 93-105

Abstract: This research explores the unexpectedly demanding nature of local customers in foreign invested retail stores in China. Data are drawn from interviews conducted with over 200 local and expatriate staff at UK and Japanese-invested stores. The study briefly outlines China's retail sector, provides case study examples of ‘demanding’ customers and then suggests factors that might account for these characteristics. In particular, it highlights the extent to which China's marketplace is characterized by low trust. Finally, the work notes that China's demanding customers influence the nature of firms' service provision and have positive consequences for staff training and skills upgrading.

Date: 2008
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13602380802399395 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:apbizr:v:15:y:2008:i:1:p:93-105

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FAPB20

DOI: 10.1080/13602380802399395

Access Statistics for this article

Asia Pacific Business Review is currently edited by Professor Chris Rowley and Malcolm Warner

More articles in Asia Pacific Business Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().