Why Japanese multinationals failed in the Chinese mobile phone market: a comparative study of new product development in Japan and China
T. Marukawa
Asia Pacific Business Review, 2009, vol. 15, issue 3, 411-431
Abstract:
This industry case study examines the challenges experienced by Japanese MNEs as they transfer sources of competitive advantage to foreign markets. Despite holding certain technological advantages, Japanese mobile telephone manufacturers have performed poorly in the Chinese market. This is because the capabilities required differ between Japan and China: in Japan, handsets are sold as a part of a package that bundles together handsets and telephony services but in China they are sold as independent commodities. Japanese MNEs have the capability to develop sophisticated handsets according to the requirements of Japanese service operators, but such capability is not useful in China.
Date: 2009
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)
Downloads: (external link)
http://hdl.handle.net/10.1080/13602380802667387 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:apbizr:v:15:y:2009:i:3:p:411-431
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FAPB20
DOI: 10.1080/13602380802667387
Access Statistics for this article
Asia Pacific Business Review is currently edited by Professor Chris Rowley and Malcolm Warner
More articles in Asia Pacific Business Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().