Strategic symbiotic alliances and market orientation: an empirical testing in the Chinese car industry

Fue Zeng, Shengping Shi, Ji Li, Susanna Y.F. Lo and Hong Zhu

Asia Pacific Business Review, 2013, vol. 19, issue 1, 53-69

Abstract: Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large--small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

Date: 2013
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DOI: 10.1080/13602381.2012.664950

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