From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group

Dongmin Lee, Junghoon Moon, Jongpyo Cho, Hyoung-Goo Kang and Jaeseok Jeong

Asia Pacific Business Review, 2014, vol. 20, issue 3, 461-483

Abstract: This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market strategies as a tool for SRM. The analysis explains the backgrounds of the transformation and the ramifications of the changes on SRM actions, such as mutual firm foundations, long-term contracts, and temporal relations. A mutual firm is suggested as the representative form of CSV activity within a triple helix innovation that would create business and social value, ultimately achieving regional resilience.

Date: 2014
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Citations: View citations in EconPapers (9)

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DOI: 10.1080/13602381.2014.929301

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