Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers

Chih-An Lin and Homin Chen

Asia Pacific Business Review, 2018, vol. 24, issue 3, 351-370

Abstract: Academia and governments have been advocating service deployment as an upgrading strategy for manufacturers for some time now. Existing research findings show that customer co-creation may be a key to service strategy success. However, prior studies have focused on relatively resource-rich and advanced Western contexts. This research examined co-creation’s role on service deployment performance and the conditions that encourage co-creation in the manufacturing business-to-business context of Taiwan and the PRC. The results indicate that co-creation fully mediates the relationship between a firm’s service deployment and customer-perceived value. Additionally, a firm’s product-service significance, capability specificity, supply chain mode and customer-perceived environmental turbulence may significantly influence co-creation.

Date: 2018
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DOI: 10.1080/13602381.2018.1429124

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