How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China

Xiaoping Hu and Xi Li

Asia Pacific Business Review, 2022, vol. 28, issue 3, 431-459

Abstract: The antecedents of consumers’ participation in value co-creation and how co-created value is transferred from consumers to enterprises remain to be explored. By taking the customers of travel agencies in China as the research targets, this study constructs a conceptual model to test the impact of customer psychological empowerment on customer value creation. The results showed that customer psychological empowerment not only directly stimulates customer value creation but also has an indirect impact on customer value creation through customer participation. The realization of customer-perceived value is the basis for the realization of customer asset value.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13602381.2021.1872915 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:apbizr:v:28:y:2022:i:3:p:431-459

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FAPB20

DOI: 10.1080/13602381.2021.1872915

Access Statistics for this article

Asia Pacific Business Review is currently edited by Professor Chris Rowley and Malcolm Warner

More articles in Asia Pacific Business Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().