Local Sourcing in China: The Case of Braun Electric (Shanghai) Co. Ltd

Stefan H. Kaiser

Asia Pacific Business Review, 1997, vol. 3, issue 3, 64-86

Abstract: Increasingly, multinational enterprises manufacture locally in China, for reasons of cheap labour or as a means of more efficiently penetrating the vast Chinese market. However, the literature suggests a range of problems associated with local manufacturing, such as the sourcing of locally produced components and materials. This study looks into the case of Braun Electric (Shanghai) Co Ltd., a wholly owned subsidiary of Braun AG of Germany, which produces electric foil shavers in China, examining its reasons for local sourcing, associated problems and resulting strategies. The case study is based on a two-week research visit to the company in January 1996.

Date: 1997
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DOI: 10.1080/13602389700000004

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