The Chinese market from the Canadian perspective: obstacles and response tactics

C. L. Hung

Asia Pacific Business Review, 1997, vol. 4, issue 1, 24-38

Abstract: This paper examines the obstacles faced by Canadian companies in their effort to crack the Chinese market and the business tactics that they have employed to overcome these obstacles. It is focused upon the industrial goods and services market at which Canadian companies have targeted their marketing efforts in China. The examination is based partly on secondary source data contained in Canadian government publications and the business press, and partly on primary information obtained in company interviews.

Date: 1997
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DOI: 10.1080/13602389812331288184

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