Cultural effects in East Asian strategic decision-making

Robert Phelps and Oui Krabuanrat

Asia Pacific Business Review, 1999, vol. 6, issue 2, 44-58

Abstract: This article asks whether Asian businesses take strategic decisions in distinctively Asian ways. It develops hypotheses about Asian decisionmaking from a consideration of theoretical cultural dimensions and empirical data in the literature. Contrary to expectations, an analysis of data from a survey of top Asian managers indicates that East Asian managers take decisions in a more rational manner relative to their Western counterparts. A distinction between social and cognitive dimensions of decision-making processes is suggested to explain some of these findings. Important unresolved questions are raised about the interpretation of cultural dimensions and about potential biases in empirical reports of East Asian decision-making characteristics. Implications for cultural differences research are discussed.

Date: 1999
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DOI: 10.1080/13602380012331289200

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