The life cycle of social media

Philip Hans Franses

Applied Economics Letters, 2015, vol. 22, issue 10, 796-800

Abstract: Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry.

Date: 2015
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Working Paper: The life cycle of social media (2014)
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DOI: 10.1080/13504851.2014.978069

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