The life cycle of social media

Philip Hans Franses

No EI 2014-27, Econometric Institute Research Papers from Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute

Abstract: __Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry.

Keywords: life cycles; social media (search for similar items in EconPapers)
Pages: 13
Date: 2014-09-01
New Economics Papers: this item is included in nep-cul
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Journal Article: The life cycle of social media (2015)
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