The impact of goals and public rewards on a prosocial behaviour: an exploratory economic experiment

K. Farrow, S. Costa, Gilles Grolleau () and Lisette Ibanez

Applied Economics Letters, 2015, vol. 22, issue 4, 305-311

Abstract: Given that private rewards have mixed effectiveness in the realm of prosocial behaviours (B�nabou and Tirole, 2006), we explore whether a 'public' reward (denominated in additional units of public good provision) successfully encourages prosocial behaviour in the form of increased donations to a project aimed at improving atmospheric air quality. Our experiment consists of a dictator game designed to address (1) if the presence of a goal increases voluntary contributions to improving environmental quality and (2) if an additional public reward further increases voluntary contributions. We find a significant goal effect overall, yet no added public reward effect.

Date: 2015
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Working Paper: The impact of goals and public rewards on a prosocial behavior: An exploratory economic experiment (2014)
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DOI: 10.1080/13504851.2014.939371

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