On the motivations for the dual-use of electronic and traditional cigarettes

David Ronayne and Daniel Sgroi

Applied Economics Letters, 2018, vol. 25, issue 12, 830-834

Abstract: We apply a classical economic categorization of preferences to identify the motivations of dual-users of electronic and traditional cigarettes. The responses of 2406 US adults (including 413 dual-users) in 2015 were collected using a novel online survey along with a follow-up in 2016 of 143 of these adults (68 dual-users). A sizeable minority of 37% of dual-users reported viewing electronic and conventional cigarettes primarily as complements. Of those who had never smoked or used electronic cigarettes, only 27% thought the complementarity motive would be primary. Dual-user motivations were associated with quit-attempt, cessation methods, gender and age. 1 year on, there was a positive relationship between the level of complementarity in the dual-user’s motives and their change in self-reported traditional cigarette consumption. It is concluded that the application of a canonical economic classification of preferences may reveal important heterogeneities among the dual-user population.

Date: 2018
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Working Paper: On the Motivations for the Dual-Use of Electronic and Traditional Cigarettes (2017)
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DOI: 10.1080/13504851.2017.1368985

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