Teams do not outperform individuals in a simple creative task

Uri Gneezy, Katharina Laske and Marina Schröder

Applied Economics Letters, 2022, vol. 29, issue 15, 1393-1398

Abstract: We compare the performance of teams with that of individuals in a simple creative task – generating a title for a short video. To measure performance, we assess the quality of titles using click rate as well as subjective assessment of the fit between the title and the video. Although teams are costlier to organizations, we find no significant differences in the performance of teams relative to that of individuals. As a result, in the task we use in this paper, allocating creative work to individuals is more efficient than allocating it to teams.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13504851.2021.1934386 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:apeclt:v:29:y:2022:i:15:p:1393-1398

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEL20

DOI: 10.1080/13504851.2021.1934386

Access Statistics for this article

Applied Economics Letters is currently edited by Anita Phillips

More articles in Applied Economics Letters from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().