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Return to tourist destination. Is it reputation, after all?

Francisco Ledesma (), Manuel Navarro-Ibáñez () and Jorge Pérez-Rodríguez ()

Applied Economics, 2005, vol. 37, issue 18, 2055-2065

Abstract: In this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main results.

Date: 2005
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Working Paper: Return to Tourist Destination. Is it Reputation, After All? (2003) Downloads
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DOI: 10.1080/00036840500293474

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