Return to Tourist Destination. Is it Reputation, After All?

Francisco Ledesma (), Manuel Navarro and Jorge V. Pérez-Rodríguez
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Manuel Navarro: Departamento de Análisis Económico, Universidad de La Laguna
Jorge V. Pérez-Rodríguez: Departamento de Análisis Económico, Universidad de La Laguna

No 03-01, Working Papers from Asociación Española de Economía y Finanzas Internacionales

Abstract: In this paper we study the hypothesis that the repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems. We analyze this hypothesis with the case study of the Island of Tenerife by the estimation of a count data model. We obtain that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). We also estimate the determinants of the willingness to return confirming the main results.

Keywords: reputation; tourism; count data; logit (search for similar items in EconPapers)
JEL-codes: F14 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2003-04
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Related works:
Journal Article: Return to tourist destination. Is it reputation, after all? (2005)
Working Paper: Return to Tourist Destination. Is it Reputation, After All?
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Persistent link: https://EconPapers.repec.org/RePEc:aee:wpaper:0301

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