How many viewers does a cable network need? A survival analysis of cable networks

Keith Brown

Applied Economics, 2007, vol. 39, issue 20, 2581-2587

Abstract: This article employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by 17%.

Date: 2007
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DOI: 10.1080/00036840600707191

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