Competing Narratives of the Eurasian Economic Union

Anna Gromilova and Mats Braun

Europe-Asia Studies, 2024, vol. 76, issue 10, 1621-1643

Abstract: This article examines narratives around the Eurasian Economic Union (EAEU). We use the concept of ‘altercasting’ and perform a media analysis, examining how the main articulations of the EAEU by Russian officials resonate with the elites in two of the other EAEU member states, namely Belarus and Kazakhstan. We show that these narratives encountered a mixed reception and resulted in the formulation of new alternative EAEU narratives (‘reverse altercasting’). We conclude that understandings of the EAEU based on cultural sameness are limited and that shared perceptions in the two countries examined in this article are more about its instrumental benefits.

Date: 2024
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DOI: 10.1080/09668136.2024.2420926

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