Software marketing on the Internet: the use of samples and repositories

Alexia Gaudeul

Economics of Innovation and New Technology, 2010, vol. 19, issue 3, 259-281

Abstract: This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and, if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free samples but are more reluctant to do so if they are well known, and even when they do are less likely to be listed on shareware repositories. I then proceed to use four types of Probit-based models to corroborate the findings from the theoretical model.

Keywords: shareware; software; Internet; brand; search; sample (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

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Related works:
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
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DOI: 10.1080/10438590802472572

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